Aldus Press is named in honour of the acclaimed fifteenth-century Venetian humanist, scholar, educator, and printer Aldus Manutius. Manutius devoted a substantial part of his life to publishing rare Latin and Greek texts and devised the concept of italic lettertype.

Imprint and motto: festina lente

Though Aldine Press was founded in 1494, its logo of a dolphin wrapped around an anchor first appeared in June 1502. Together with this image, Manutius adopted the ancient expression festina lente – meaning ‘make haste slowly’ or ‘more haste, less speed’. Both the symbol and the expression were popular throughout ancient Greece and Rome.

Today, Aldus Press has rejuvenated the original logo, using the traditional form in a modern style. Reflecting on how technology has once again sparked a leap forward in publishing, our revised motto is celeres sine festina – ‘speed without haste’.

Read more about Aldus Manutius here:

The Man Who Changed Reading Forever,
Aldus Manutius, Wikipedia